16 september, 2014

Whyred is nominated ”Best Designer of the ye …

15 september, 2014

Hollis Print

13 september, 2014

WE NEED DESIGN INTERNSSend your application to lov …

9 september, 2014

Whyblack

9 september, 2014

Marina Kereklidou

7 september, 2014

Regram @rami.hanna | backstage SS15

28 augusti, 2014

A taste of 2015

27 augusti, 2014

SS15

27 augusti, 2014

Why red

27 augusti, 2014

Prints!

27 augusti, 2014

On stage.

27 augusti, 2014

Backstage

27 augusti, 2014

Preparing.

27 augusti, 2014

Frontrow.

27 augusti, 2014

Rehersal.

27 augusti, 2014

SS 2015

25 augusti, 2014

Martina Bonnier

25 augusti, 2014

Red Carpet

24 augusti, 2014

Guldknappen 2014

23 augusti, 2014

Roland Hjort

23 augusti, 2014

Grand Hotel

23 augusti, 2014

Yes!

20 augusti, 2014

XV

17 augusti, 2014

Liberty

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Whyred is nominated ”Best Designer of the year” by Habit!

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We are pleased to announce that Whyred, and our designers Roland Hjort / Jonas Bladmo, has been nominated ”Best Designer / Designteam of the year” by the swedish fashion magazine HABIT.

Jury: Lotta Ahlvar, Henrik Mattsson, Margareta van den Bosch, Katarina Angelin.

The whys in swedish:

”Whyred förenar klassiska plagg med framtidsorienterad design och resultatet är uppseendeväckande bra. Nyckeln heter kontraster, där lika delar vasst skrädderi och avantgardistisk asymmetri blandas. De tvära kasten mellan uppklätt och nedklätt får juryn på fall”

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Hollis Print

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You will find the new dress HOLLIS Print in our Whyred Stores or Webshop.

Have a look >>

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WE NEED DESIGN INTERNSSend your application to love@whyred.com

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WE NEED DESIGN INTERNSSend your application to love@whyred.com

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Whyblack

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Marina Kereklidou

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Marina_sqThe stylist and designer Marina Kereklidou designs the Whyred SS15 capsule collection ”Whyblack”. ‘The little black dress’ is the inspiration for the 18 beautiful pieces that will arrives to the stores in the spring 2015, in a very limited edition.

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Regram @rami.hanna | backstage SS15

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Regram @rami.hanna | backstage SS15

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A taste of 2015

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A taste of spring/summer 2015 by Whyred menswear designer Jonas Bladmo and women wear designer Roland Hjort. Pics from the SS15 fashionshow at Stockholm fashion week.men_women_shoss15

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SS15

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Thank You all for your support tonight! #whyredss15 #davines #pürminerals  #nobealoevera #nobe. Now off to Taverna Brillo!

Thank You all for your support tonight! #whyredss15 #davines #pürminerals  #nobealoevera #nobe. Now off to Taverna Brillo!

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Why red

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Why red #whyredss15

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Prints!

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Prints! A lot! #whyredss15

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On stage.

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No 1 On stage. #whyredss15

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Backstage

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Columbine at a prepresentation backstage  #whyredss15

Columbine Smille at a prepresentation backstage  #whyredss15

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Preparing.

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Preparing our models #whyredss15 #davines #pürminerals #fashionweek

Preparing our models #whyredss15 #davines #pürminerals #fashionweek

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Frontrow.

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Frontrow at Whyred. #whyredss15 #davines #pürminerals #nobu #vitaminwell

Frontrow at Whyred. #whyredss15 #davines #pürminerals #nobealoevera

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Rehersal.

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Rehersal. 1,5 h to go. See You.

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SS 2015

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SS15_show

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Martina Bonnier

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The fashionista Martina Bonnier looks just stunning in the Whyred couture dress, while presenting the Guldknappen 2014 winner – Whyred!

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Red Carpet

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Claes Ströby, Lili Assefa and Roland Hjort at the Red carpet before Guldknappen 2014 at Grand Hotel in Stockholm. Lili beautifully dressed in the limited edition dress Harriet in X:et all over print.

HARRIET X >>

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Guldknappen 2014

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Roland Hjort

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In front of The assembled Swedish fashion industrie, Whyred and Roland Hjort was official awarded Guldknappen 2014. Yeaiyea!

In front of The assembled Swedish fashion industrie, Whyred and Roland Hjort was official awarded Guldknappen 2014. Yeaiyea!

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Grand Hotel

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Whyred AW/14! #grandhotell #vinterträdgården #whyred #guldknappen

Whyred AW/14! #grandhotell #vinterträdgården #whyred #guldknappen

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Yes!

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Yes! Whyred is The Winner of Damernas Värld Guldknappen 2014. We are so happy and proud. Thank you all for your support!

Whyred is The Winner of Damernas Värld Guldknappen 2014. We are so happy and proud. Thank you all for your support!

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XV

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XV masterpiece by our creative director Roland Hjort.

Why?

You’ll see…

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Liberty

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Regram @robinsebastians | wearing liberty print AW13

Regram @robinsebastians wearing liberty print AW13