27 augusti, 2014

SS15

27 augusti, 2014

Why red

27 augusti, 2014

Prints!

27 augusti, 2014

On stage.

27 augusti, 2014

Backstage

27 augusti, 2014

Preparing.

27 augusti, 2014

Frontrow.

27 augusti, 2014

Rehersal.

27 augusti, 2014

SS 2015

25 augusti, 2014

Martina Bonnier

25 augusti, 2014

Red Carpet

24 augusti, 2014

Guldknappen 2014

23 augusti, 2014

Roland Hjort

23 augusti, 2014

Grand Hotel

23 augusti, 2014

Yes!

20 augusti, 2014

XV

17 augusti, 2014

Liberty

15 augusti, 2014

Backstage

13 augusti, 2014

Eliza

10 augusti, 2014

KNOXY

7 augusti, 2014

CPH

29 juli, 2014

Harriet

29 juli, 2014

Whyred #44 ”Lana Del Rey”

1 juli, 2014

No 66

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SS15

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Thank You all for your support tonight! #whyredss15 #davines #pürminerals  #nobealoevera #nobe. Now off to Taverna Brillo!

Thank You all for your support tonight! #whyredss15 #davines #pürminerals  #nobealoevera #nobe. Now off to Taverna Brillo!

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Why red

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Why red #whyredss15

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Prints!

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Prints! A lot! #whyredss15

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On stage.

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No 1 On stage. #whyredss15

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Backstage

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Columbine at a prepresentation backstage  #whyredss15

Columbine Smille at a prepresentation backstage  #whyredss15

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Preparing.

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Preparing our models #whyredss15 #davines #pürminerals #fashionweek

Preparing our models #whyredss15 #davines #pürminerals #fashionweek

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Frontrow.

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Frontrow at Whyred. #whyredss15 #davines #pürminerals #nobu #vitaminwell

Frontrow at Whyred. #whyredss15 #davines #pürminerals #nobealoevera

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Rehersal.

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Rehersal. 1,5 h to go. See You.

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SS 2015

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SS15_show

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Martina Bonnier

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The fashionista Martina Bonnier looks just stunning in the Whyred couture dress, while presenting the Guldknappen 2014 winner – Whyred!

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Red Carpet

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Claes Ströby, Lili Assefa and Roland Hjort at the Red carpet before Guldknappen 2014 at Grand Hotel in Stockholm. Lili beautifully dressed in the limited edition dress Harriet in X:et all over print.

HARRIET X >>

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Guldknappen 2014

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Roland Hjort

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In front of The assembled Swedish fashion industrie, Whyred and Roland Hjort was official awarded Guldknappen 2014. Yeaiyea!

In front of The assembled Swedish fashion industrie, Whyred and Roland Hjort was official awarded Guldknappen 2014. Yeaiyea!

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Grand Hotel

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Whyred AW/14! #grandhotell #vinterträdgården #whyred #guldknappen

Whyred AW/14! #grandhotell #vinterträdgården #whyred #guldknappen

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Yes!

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Yes! Whyred is The Winner of Damernas Värld Guldknappen 2014. We are so happy and proud. Thank you all for your support!

Whyred is The Winner of Damernas Värld Guldknappen 2014. We are so happy and proud. Thank you all for your support!

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XV

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XV masterpiece by our creative director Roland Hjort.

Why?

You’ll see…

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Liberty

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Regram @robinsebastians | wearing liberty print AW13

Regram @robinsebastians wearing liberty print AW13

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Backstage

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Backstage SS14 | #whyred @pabloravazzani

Backstage SS14 | #whyred @pabloravazzani

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Eliza

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Eliza_edited-1

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KNOXY

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Regram @galoregroupe wearing | WHYRED | ss15 | KNOXY

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CPH

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#whyredSS15 #gallerycph #whyred

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Harriet

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The Swedish magazine Damernas Värld’s fashion blogger Sania Claus in the beautiful Whyred dress Harriet, made of a stunning silk organza with our own all-over-print ”X”.

Only available in a limited edition >>

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Whyred #44 ”Lana Del Rey”

Här kommer Whyreds nya Playlist ”Lana Del Rey”, som vanligt skapad av vår vän DJ Luciano Leiva. Enjoy!
No44-LanaDelRey

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No 66

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NK celebrates Roland Hjort and Whyred in this year’s summer campaign for Swedish fashion! #nksvensktmode