Whyred
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Whyred Art Project work on a series of collaborations with Swedish as well as international artists. The projects will be positioned within the field of art and be distinct and kept separate from the collections. The aim is to highlight contemporary art and through it find inspiration and new perspectives. Art Project simply gives the opportunity to try out fresh ideas and different tools. 

Whyred Art Project presents the Swedish artist Malin Pettersson Öberg who just graduated from Konstfack University College of Arts, Crafts and Design, but who already has shown her work in locations such as Konstakuten, Skulpturens Hus, Kulturhuset/Gallery K1 and Dalarnas Museum and has during the summer been part of a group-show at Bonniers Konsthall. Malin’s artwork often takes the form of visual and three-dimensional installations or wall paintings, which contain images as well as text. She is very interested in ideas around language, identity, communication and representation, and likes to explore different types of aesthetics, often in a graphics style. Malin is fascinated of how the meaning and value of an image or text can change depending on context and moment in time, and she often works in a multi-layered expression that leaves room for interpretations. The blurring of boundaries between documentary and fiction, personal and general, banality and complexity or the emotional and distanced is almost always present in her work. In Fanny Look (There is nothing ordinary in the world) Malin’s starting point is a Chinese shopping district in Paris, where she’s lived and worked on and off since 2006. Her exploration of the area has resulted in a wall painting and a text, both presented in the Whyred store at Mäster Samuelsgatan. The art piece sets off from the personal relation to the neighbourhood, and touches themes as language and cultural identity, the city, urban rumours and the borders between reality and fiction.