This is me PART I

AmberValent

Both young artists from Sweden, AmberValent and Alton shape the experience of their music through their live performances and the creation of self-confident stage personas. Enter their new universes formed from inspiration sprung out of persistent work.

The Swedish singer, producer and club promoter AmberValent describes her own musical past in the underground hip-hop duo ANAYE (formed with MayDar) as highly energetic, with a punk-rock drive that came from them just doing without thinking. The focus was on sparkling live experiences and on the intense work ethic that the two of them shared. Now that Amber has broken through as a solo act, her focus has shifted. The ethic and energy might still be present, but AmberValent’s live shows are purposefully not as explosive as ANAYE’s.

The most important thing for Amber when it comes to other artists is energy and openness. Included in the creation of a supermodel-of-the-world type, stage-owning, self-confident side of oneself might be the use of fashion. “That is extremely important to me. It might come from my interest in film and video, this creating of a world that the ‘experiencer’ can leap into and live in. I am inspired by people like Prince, Betty Davis and David Bowie in how unapologetic their expression was and that they dared to experiment. I love what Jean-Paul Gaultier did in The Fifth Element – there were so many iconic looks and scenes in that film.

“I don’t have a specific person who inspires me right now. Because of the internet, I get inspiration from all the corners of the world, which is cool, since it hasn’t always been a certainty that anything other than the western world has been brought forward in the media. Now everyone can represent themselves using their own conditions.”

Indeed, social media has given the world a chance to speak up and be noticed, though the west is still most heavily represented. Artists as well as private individuals can shape the perception of themselves – whether this is a good or bad change is up to each of us to decide.

Amber’s interest in fashion and make-up started early and she mentions Whyred as one of her favourite stores when she was younger. She loves Scandinavian design and says that her outfit when she is serving “business-executive realness” includes a Whyred mesh top. Her style has changed over the years, but the consistent energy in her fashion sense is a love for vintage and the deconstruction of garments. “My favourite thing is to raid my relatives’ wardrobes for pieces of gold – it’s the best,” she says. In a postmodern world, that is the way fashion and other culture moves forward: through seeing and living with days past; cutting and pasting things to make them fit for today, we make something that can be viewed as new. Amber’s musical taste can easily be compared with her liking of deconstructed vintage clothing, since she lists hardstyle music as a favourite nest, as well as funk forefathers Parliament-Funkadelic. All the musical styles she enjoys influence her work: “I look forward to what it can evolve into and to what my lyrics will sound like once I’ve matured.”

Her music can be experienced in Swedish and English, sometimes in the same song. It means her work can be perceived in different ways, depending on where in the world she sings them. “My ‘Swenglish’ songs definitely work best [in Sweden], but I play a lot abroad and then it’s nice to have a repertoire in English, too. I really love when songs are bilingual, because multi-culturalism is so sexy.”

AmberValent

AmberValent´s influential mix:

Story originally published on The Forumist

Team Credits:

Photography by Dan Sjölund

Styling by Pejman Biroun Vand

Grooming by Angelica Beckman @ Mikas Looks

Talents: Ambervalent & Alton

Special thanks to Whyred

Fashion Credits:

All fashion by Whyred

STAY UPDATED

Sign up for our newsletter and be the first to know of offers, get invites to event and happenings or just get the latest updates for new arrivals.

Name
Email address
Country
Choose list
Events and offers
Latest arrivals and news
LATEST ARTICLES
Going the distanceSide Effects The psychedelic Stockholm quartet side effects started their rise to fame at a very young age, recording and releasing their first record, A Walk in the Space Between Us (2013), during their late teens. The band is made up of guitarist and vocalist Billy Cervin, drummer and vocalist Hugo Mårtensson, organist and vocalist [...]
Going the distanceWhile life is in constant progress, dedication is what keeps you grounded and drives you forward. Pale Honey and side effects are two Swedish acts who have moved from one creative point to another, hopelessly devoted to their cause. Pale Honey Awakening listeners from their dull, everyday life with its raw and uncompromising sound, Pale [...]
This is me part IIAlton What is experience really? When it comes to music, the phrase can mean two things: the musical experience a person gathers from practising and living through music, or it can be the experience of a piece of music that hits us right in the heart, right in the soul and floors us without warning. [...]
Make the connection

Few bands today understand the shared history and common purpose of music and fashion. Ruby Empress, on the other hand, is built upon that understanding. The Gothenburg quartet breathes new […]

STAY UPDATED

Sign up for our newsletter and be the first to know of offers, get invites to event and happenings or just get the latest updates for new arrivals.

Name
Email address
Country
Choose list
Events and offers
Latest arrivals and news
SHOPPING BAG