The Heroes Wardrobe expresses the essence and style of Whyred. You will always find these classics in Whyred stores. Consisting of non-seasonal garments, the wardrobe may change material and be modified over time, but their origin and source of inspiration is always evident.

Rooted in military aesthetics, the 50s Beatnik movement and British mod culture, each Heroes garment has a solid history. Nevertheless, they have a specific significance for us that goes beyond mere history. They are a quite private part of our perception of what fashion should be about and stand for. The garments are inspired by the images which we carry within us and without which Whyred would not be what it is today.

But most important of all, these garments have made an indelible impression on us thanks to the people who first introduced them to the world. They are our true heroes: musicians, actors and authentic personalities from different generations who have imbued the garments with meaning and sexiness by being who they are. They personify and define the timeless garments that we call Heroes.