Inspiration  & Concept



WHYRED DENIM is inspired from both the modernism,
the alternative music- and art scene from 
different sub cultures. 


The black metal genre has had a greater impact on the collection, especially the goth rock group – the horrors. The lord of the darkness is the carrier of light.

“full of shedding light, bright or shining, especially in the dark“. 

The WHYRED DENIM concept have it’s focus on clean cut, skinny and slim fit silhouettes, black denim,

grey washes and different dishes. Tailored elements, leather, graphic prints, accessories and jewelry.

The denim has always been an important part of the whyred since it was founded in 1999.


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