With inspiration from modernism, the alternative music- and art scene and from different sub cultures denim has always been an important part of the Whyred brand since it was founded in 1999. Since the 1990’s the fashion industry has, as a revolt towards the norm, embraced the classic work wear jean and as a natural reaction to this more and more denim concepts and brands have evolved.
Whyred has played a progressive part of this development and has always been at the top of the game when striving to take the development further. On top of this, Whyred has always been one of the key players when setting the clean Scandinavian look. The unique ID of Whyred has always been the tailored elements in the collections and by combining this with denim while inspired by the alternative music- and art scene and always with a progressive mind set, Whyred has created its own unique denim concept.
We want to hold on to what has always been good and update the concept to our time – here, now and onward to become an actor to count on in a market that has stagnated and is in a need of a denim inspired injection.
We don’t want to exclude anyone when it comes to gender, ethnicity and sexual orientation. We have created a style from the needs that we have identifed as widespread through age and gender. No matter who you are, if you agree with our values, you will appreciate our concept.
WHYRED DENIM DNA
ART, MUSIC & TAILORING
WHYRED is contrasts. When the expected meets the unexpected, playing with the classics in an new innovative way. The characteristic essence of Whyred is the sophisticated mixture of different art forms. Whyred has its roots in the alternative music- and art scene.
Recurring collaborations where music and artists interpret our denim concept and make a unique denim guide, paintings, records and graphics on clothing and pocket bags. To set things off a release party will be arranged.
THE WHYRED DENIM CONCEPT
The inspiration is from the alternative music and art scene. The Black Metal-genre has had a greater impact on the collection, especially the goth rock group – The Horrors. The lord of the darkness is the carrier of light. “Full of Shedding light, bright or shining, especially in the dark. Clean Cut, Skinny and Slim Fit. Focusing on black denim, grey washes and different dishes. Tailored elements, leather, graphic prints, accessories jewelry.
WHYRED DENIM JEANS MAN
Lou- Skinny fit, mid waist, skinny leg
Syd- Slim fit, mid waist, slim leg
Hell- Taperd fit, high waist, slim leg
WHYRED DENIM JEANS WOMAN