How Soon Is Now?
Amanda Winberg, aka AMWIN, is genuine and filled with energy. She contributes to the music scene with something fresh, new and powerful. This past summer, she did some live shows, something that has clearly got her buzzing: “I’ve been kind of on the low for a little while, as I’ve been focusing on developing my music and sound, so it was great to go out and meet the audience again!”
Winberg’s voice is clear and filled with poise: when she sings, you listen. She is daring in her lyrics and unapologetic about who she is – just take a listen to her debut single, Uber, or Living Mistake, released earlier this year. She describes the music as “a mix of all things I love – and sometimes don’t love. As I release more of it, it’s going to become even more clear who AMWIN is.” Her artistry has grown over the years and is still evolving, taking on new shapes and expression. “I’m still growing as I’m getting to know myself and what I like even better,” she says. “I meet new people and learn new things every day, both in music and in life. It’s my goal to keep learning and growing, but I don’t think I’ll ever change.” When it comes to fashion, Winberg reveals she is “obsessed” with FKA twigs – both her style and her artistic expression. Winberg also feels that need to express herself, to communicate and create. “To me, fashion is a tool for doing that. My style changes a lot, depending on the mood I’m in when I wake up. I’ve always been like that,” she admits. “I could show up at school as a punk girl one day, and in a preppy look the next. Fashion helps me connect and express all my different sides.”
Clearly, fashion and clothes work like an extension of her personality and mind, and she is a firm fan of Whyred’s edgy clothes. Their combination of being daring, stylish and wearable is something that suits her well. “I actually first fell in love with the brand for real a year ago, when I found this beautiful mint green suit with puff arms and oversized pants,” she says. “It’s the perfect oversized suit – I love to wear things oversize – with the perfect mix of cute and bold, two of my favourite things.” It’s clear that the visual aspects of life are important to her: she is a visual person who sees by hearing. “I sometimes live more in my head than in the real world. So when I hear a song I immediately start thinking things like, ‘What does this song look like?’ To me, one of the most intriguing parts of working with music is making a song come alive,” she says. Of the process, she is a 100% involved, not just in the visual side of things – it goes for every part of her artistry. “I enjoy creating – it makes me calm and stimulated. I love seeing visions come alive, even though, like most creators, I always find at least a hundred things I want to improve.”
To challenge everything that is comfortable and neat is something that is important to her in order to evolve, even the seemingly small things. “It’s easy to set up rules for who you are and what you’re capable of, which are rarely true,” she says. “It’s important to challenge yourself with little things in your everyday life, or just change a routine you’ve gotten stuck in. I also think you just need to stop sometimes and take in your surroundings as well. I find myself sometimes stuck in my own mind, with my own thoughts, and when that happens I find the people around me to be a huge source of inspiration in a lot of different ways.”
Fortunately, there’s more to come from AMWIN soon – her new single is due to be out in October. Make sure to keep your eyes and ears open.
Listen to Amanda Winberg aka AMWIN here:
Special thanks to
Production: The Forumist
Words by: AMANDA BÅMSTEDT
Artist: Amanda Winberg (@amwinmusic)
Photography by: DAN SJÖLUND (@dan_sjolund)
Styling by: PEJMAN BIROUN VAND (@pejmanbirounvand)
Special thanks to The Forumist