This is me PART I

AMBERVALENT

Both young artists from Sweden, AmberValent and Alton shape the experience of their music through their live performances and the creation of self-confident stage personas. Enter their new universes formed from inspiration sprung out of persistent work.

 

 

The Swedish singer, producer and club promoter AmberValent describes her own musical past in the underground hip-hop duo ANAYE (formed with MayDar) as highly energetic, with a punk-rock drive that came from them just doing without thinking. The focus was on sparkling live experiences and on the intense work ethic that the two of them shared. Now that Amber has broken through as a solo act, her focus has shifted. The ethic and energy might still be present, but AmberValent’s live shows are purposefully not as explosive as ANAYE’s.

 

 

The most important thing for Amber when it comes to other artists is energy and openness. Included in the creation of a supermodel-of-the-world type, stage-owning, self-confident side of oneself might be the use of fashion. “That is extremely important to me. It might come from my interest in film and video, this creating of a world that the ‘experiencer’ can leap into and live in. I am inspired by people like Prince, Betty Davis and David Bowie in how unapologetic their expression was and that they dared to experiment. I love what Jean-Paul Gaultier did in The Fifth Element – there were so many iconic looks and scenes in that film.

 

 

“I don’t have a specific person who inspires me right now. Because of the internet, I get inspiration from all the corners of the world, which is cool, since it hasn’t always been a certainty that anything other than the western world has been brought forward in the media. Now everyone can represent themselves using their own conditions.”

Indeed, social media has given the world a chance to speak up and be noticed, though the west is still most heavily represented. Artists as well as private individuals can shape the perception of themselves – whether this is a good or bad change is up to each of us to decide.

Amber’s interest in fashion and make-up started early and she mentions Whyred as one of her favourite stores when she was younger. She loves Scandinavian design and says that her outfit when she is serving “business-executive realness” includes a Whyred mesh top. Her style has changed over the years, but the consistent energy in her fashion sense is a love for vintage and the deconstruction of garments. “My favourite thing is to raid my relatives’ wardrobes for pieces of gold – it’s the best,” she says. In a postmodern world, that is the way fashion and other culture moves forward: through seeing and living with days past; cutting and pasting things to make them fit for today, we make something that can be viewed as new. Amber’s musical taste can easily be compared with her liking of deconstructed vintage clothing, since she lists hardstyle music as a favourite nest, as well as funk forefathers Parliament-Funkadelic. All the musical styles she enjoys influence her work: “I look forward to what it can evolve into and to what my lyrics will sound like once I’ve matured.”

 

 

Her music can be experienced in Swedish and English, sometimes in the same song. It means her work can be perceived in different ways, depending on where in the world she sings them. “My ‘Swenglish’ songs definitely work best [in Sweden], but I play a lot abroad and then it’s nice to have a repertoire in English, too. I really love when songs are bilingual, because multi-culturalism is so sexy.”

 

AmberValent´s influential mix:

 

 

Story originally published on The Forumist



 

 

Team Credits:

Photography by Dan Sjölund

Styling by Pejman Biroun Vand

Grooming by Angelica Beckman @ Mikas Looks

Talent: Ambervalent

Fashion Credits:

All fashion by Whyred

 


 

STAY UPDATED

Sign up for our newsletter and be the first to know of offers, get invites to event and happenings or just get the latest updates for new arrivals.

Name
Email address
Country
Choose list
Events and offers
Latest arrivals and news
LATEST ARTICLES
Mapei

In 2013, Mapei made the world fall in love with her with Don’t Wait, her single that became an instant hit. Now she’s back to make us fall in love […]

Reality In Motion

  The 1950s didn’t only give birth to celebrated pop stars, fashion icons, dashing mods and exciting new movie stars. It was also when MINI arrived on the scene, the automotive design […]

How Soon Is Now?

Amanda Winberg, aka AMWIN, is genuine and filled with energy. She contributes to the music scene with something fresh, new and powerful. This past summer, she did some live shows, […]

WHYHELL

Whyred​ ​och​ ​Mange​ ​Hellberg = W​HYHELL​.​ ​Varför​ ​helvete?​ ​​​Namnet​ ​och​ ​frågan​ ​​​är​ ​lika självklart,​ ​direkt​ ​och​ ​kompromisslöst​ ​som​ ​Hellbergs​ ​konst​ ​och​ ​musik.​ WHYHELL är ett kreativt konstkoncept som har vuxit fram […]

STAY UPDATED

Sign up for our newsletter and be the first to know of offers, get invites to event and happenings or just get the latest updates for new arrivals.

Name
Email address
Country
Choose list
Events and offers
Latest arrivals and news
SHOPPING BAG